We leveraged our outcome-oriented UX approach to craft four key pillars - enhancing stickiness, integrating intelligence capturing mechanisms to drive content recommendations, offering higher content discoverability and providing seamless shareability of the content to boost organic user acquisition - to deliver ‘success by design’ for discovery”. These research insights established a clear app strategy and laid down a solid foundation for the design effort. “As a first step, to establish the UX playbook and blueprint for Discovery+, ZEUX conducted foundational research with target users across India to arrive at an integrated, one-stop-shop value proposition, content preferences, subscription models, pricing, etc. And that helps us to tell us where we are actually stuck,” he added.Ĭommenting on the design journey, Saurabh Gupta, Co-Founder, ZEUX Innovation, said the Discovery+ app was designed with an end objective to help it stand out in an already cluttered OTT ecosystem. We use emotional design, which identifies the pain points in every user’s navigation and journey. “We have to make it very simple and not cumbersome because a lot of it can come into one screen and complicate things. Design and easy discoverability of content, Teja said, played a critical role because a smartphone’s real estate is so small. Robosoft could rely on these reusable components, which helped design the user experience (UX) and user interface (UI) at a faster pace.
“Discovery has a backend platform which helps them create micro services and identify components that are reusable because a video is a video, whether I use it on the Travel Network or Food Network or Animal Planet,” he explained. Another factor to keep in mind was they had to pull in content from Discovery’s vast library.
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